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adgully.com > post > 19157 > how-amazon-ads-and-maybelline-made-online-lipstick-shopping-more-personalised

Maybelline and Amazon Ads drive 63% higher conversion with personalised lipstick discovery

2+ week, 1+ day ago   (554+ words) Recognising this dual challenge, Maybelline New York partnered with Amazon Ads to address the consumer pain point of shade discovery while helping the brand improve engagement, conversion and new-to-brand customer acquisition. The collaboration was built around a simple insight that…...